Course Content
01Module 1: Product management in a Lean enterprise
Connect product leadership, value streams, ARTs, strategy, and the product-development flow.
- Product Management role
- Value streams
- ART leadership
- Lean-Agile economics
- Product lifecycle
02Module 2: Design thinking and customer centricity
Balance desirability, feasibility, viability, and sustainability while solving meaningful customer problems.
- Customer centricity
- Design thinking
- Desirability
- Feasibility
- Viability
- Sustainability
03Module 3: Continuous Exploration and market insight
Segment markets, analyze competition, size opportunities, and use research, personas, empathy, journeys, and prototypes.
- Market segmentation
- Competitive analysis
- Opportunity sizing
- Personas
- Journey maps
- Prototypes
04Module 4: Product strategy and vision
Translate enterprise direction and customer insight into product strategy, vision, hypotheses, and measurable outcomes.
- Product strategy
- Vision
- Strategic themes
- Hypotheses
- Outcome measures
05Module 5: Roadmaps, backlogs, and prioritization
Build adaptive roadmaps and sequence capabilities and features using economics, learning, dependencies, and capacity.
- Roadmaps
- Capabilities
- Features
- Program Kanban
- WSJF
- Capacity allocation
06Module 6: Product economics, pricing, and licensing
Evaluate pricing and licensing models, cost of delay, value-stream economics, and time-to-market trade-offs.
- Pricing
- Licensing
- Cost of delay
- Value-stream economics
- Time to market
07Module 7: Deliver, release, and learn at scale
Coordinate PI execution, the Continuous Delivery Pipeline, release decisions, feedback, and innovation accounting.
- PI Planning
- Continuous Delivery Pipeline
- Release on demand
- Product metrics
- Innovation accounting
- Pivot or persevere